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DXP+

A key enabler of Inchcape Accelerate+ Strategy

Purpose of the DXP+Ā 
The Digital Experience Platform (DXP+) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.
STRATEGYĀ 
ā€œBringing mobility to the world’s communities, for today, for tomorrow and for the betterā€
WHAT ARE

BRAND SKINS?

Representation

A Brand Skin defines how a website visually represents a OEM.

Compliance

Because brand skins are OEM-level assets, we maintain one official brand skin shared across all markets. This ensures a consistent and compliant brand presence globally.

Approved

To achieve this Brand skins are validated through a cross-market approval process.

Localization

Local expression still happens through content, modules, layouts, and page composition at country level.

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