DXP+
A key enabler of Inchcape Accelerate+ Strategy
A Brand Skin defines how a website visually represents a OEM.
Because brand skins are OEM-level assets, we maintain one official brand skin shared across all markets. This ensures a consistent and compliant brand presence globally.
To achieve this Brand skins are validated through a cross-market approval process.
Local expression still happens through content, modules, layouts, and page composition at country level.
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